Digital Marketing for Logistics
Grow your transport and logistics business with marketing strategies that actually work. Designed specifically for the Australian logistics industry.
SEO for Logistics
Rank #1 for "freight company Sydney", "transport Melbourne" and other high-value Australian logistics keywords.
Social Media Marketing
Build your brand on LinkedIn, Facebook, and Instagram with content that resonates with Australian businesses.
Content Marketing
Establish thought leadership with blogs, case studies, and whitepapers that attract quality leads.
Google Ads
High-converting paid search campaigns targeting businesses looking for logistics services.
Email Marketing
Nurture leads and retain clients with targeted email campaigns and newsletters.
Lead Generation
Generate qualified leads through optimized landing pages, forms, and conversion funnels.
Results That Matter
Average increase in website traffic
More qualified leads generated
Return on marketing investment
Why Logistics Companies Choose Our Marketing
- ✓Deep understanding of the Australian transport industry
- ✓Proven track record with 50+ logistics clients
- ✓Focus on ROI and measurable business results
- ✓Transparent reporting and monthly strategy calls
- ✓No long-term contracts—month-to-month flexibility
Our Marketing Services
Comprehensive digital marketing solutions for logistics companies
SEO Strategy
- Keyword Research: Logistics-specific terms
- On-Page SEO: Technical optimization
- Local SEO: Google Business Profile
- Content Strategy: Blogs, guides, case studies
- Link Building: Quality backlinks
Social Media Management
- LinkedIn: B2B lead generation
- Facebook: Brand awareness campaigns
- Instagram: Visual storytelling
- Content Creation: Posts, videos, graphics
- Community Management: Engagement & responses
Content Marketing
- Blog Articles: 2-4 posts per month
- Case Studies: Success story showcases
- Whitepapers: Industry thought leadership
- Email Newsletters: Monthly client updates
- Video Content: Explainers & testimonials
Paid Advertising
- Google Ads: Search & Display campaigns
- LinkedIn Ads: B2B targeting
- Retargeting: Convert warm leads
- Landing Pages: High-conversion design
- A/B Testing: Optimize performance
Marketing Success Stories
Real results from Australian logistics companies
Melbourne Freight Co.
Challenge: Zero online presence
Business relied 100% on referrals, no website ranking, competitors dominating search results, losing tenders to companies with strong online presence.
12-Month Results:
- ✓ #1 ranking for 8 key freight terms
- ✓ 340% increase in website traffic
- ✓ 65 qualified leads per month
- ✓ $480K in new contracts
"SEO transformed our business. We're busier than ever." - Owner
Sydney Logistics Hub
Challenge: High Google Ads costs
Spending $8K/month on Google Ads with poor ROI, generic targeting, low-quality leads, cost per acquisition too high at $320.
Campaign Optimization:
- ✓ CPA reduced to $95 (70% decrease)
- ✓ Lead quality score up 85%
- ✓ Conversion rate tripled to 12%
- ✓ Same budget, 3x more leads
"Finally seeing real ROI from our ad spend!" - Marketing Manager
National Transport Group
Challenge: Brand awareness
No social media presence, competitors dominating LinkedIn, couldn't attract talent, losing brand recognition in industry.
Social Media Growth:
- ✓ 12K LinkedIn followers (from 200)
- ✓ 850K impressions per month
- ✓ 45 job applications per posting
- ✓ Featured in 3 industry publications
"Now recognized as industry leaders. Social presence is crucial." - CEO
Marketing Solutions by Business Type
Freight & Transport Companies
- Local SEO for service areas
- Google Ads for urgent freight
- LinkedIn for B2B clients
- Case studies showcasing reliability
- Email campaigns for repeat business
- Review management
3PL & Warehousing
- Content marketing (inventory tips)
- PPC for warehouse space keywords
- Video tours of facilities
- Social proof (client testimonials)
- Industry blog partnerships
- Email nurture campaigns
Last-Mile Delivery
- Local pack optimization
- Mobile-first website design
- Social media (delivery stories)
- Google My Business optimization
- Retargeting campaigns
- Partnership marketing
Specialized Logistics
- Niche keyword targeting
- Thought leadership content
- Trade show promotion
- Compliance & certification SEO
- WhitePapers & guides
- LinkedIn lead generation
Fleet Services
- Service page optimization
- Equipment showcase videos
- Maintenance blog content
- PPC for emergency services
- Email follow-ups
- Local directory listings
Logistics Startups
- Brand development
- MVP landing pages
- Growth hacking strategies
- Social media launch
- Investor pitch materials
- PR & media outreach
Marketing FAQs
How long until I see results from SEO?
SEO is a long-term investment. You'll typically see initial improvements in 3-4 months, with significant results by 6-12 months. Quick wins include fixing technical issues and optimizing Google Business Profile. Competitive keywords take longer. We provide monthly progress reports so you see momentum building. Most clients see 50-100% traffic increases within 6 months.
What makes logistics marketing different?
Logistics marketing requires industry-specific knowledge. We understand terms like FTL, LTL, 3PL, drayage, and cross-docking. We know the pain points: fuel costs, driver shortages, compliance. We target decision-makers (Operations Managers, Supply Chain Directors) not consumers. Our content addresses B2B concerns: reliability, tracking, cost-per-mile, and compliance certifications.
How much should I budget for digital marketing?
Most Australian logistics companies invest $3,000-$10,000/month depending on goals. Breakdown: $1,500-3,000 for SEO/content, $1,000-4,000 for paid ads, $500-2,000 for social media, $500-1,000 for email marketing. Startups can start smaller ($2,000/month). Established companies scaling up invest $8,000-15,000/month. ROI typically 3-5x within 12 months.
Do I need social media for a B2B logistics business?
Absolutely! LinkedIn is crucial for B2B logistics. Decision-makers research companies there before reaching out. It's excellent for thought leadership, industry networking, and talent acquisition. Facebook can work for brand awareness and community engagement. Instagram showcases your equipment, facilities, and team culture. Social proof builds trust.
Can you guarantee #1 Google rankings?
No reputable agency can guarantee specific rankings—Google's algorithm constantly changes. However, we guarantee our best efforts using proven strategies. We focus on metrics that matter: qualified traffic, leads, and conversions. Most clients achieve page 1 rankings for their target keywords within 6-12 months. We provide transparent reporting and adjust strategies based on performance.
What if I already have an in-house marketing person?
Perfect! We work alongside your team, not replace them. We bring specialized logistics marketing expertise, SEO technical knowledge, and industry connections. Your person handles day-to-day communications while we manage campaigns, analytics, and strategy. Many clients use us to amplify their internal team's efforts. We provide training and knowledge transfer.
How do you measure ROI?
We track comprehensive metrics: website traffic, keyword rankings, lead volume, lead quality, cost per lead, conversion rates, and revenue attribution. You'll get monthly dashboards showing these KPIs. We use Google Analytics, call tracking, form submissions, and CRM integration to connect marketing activity to actual revenue. Most clients see 3-5x ROI within first year.
Do you require long-term contracts?
No. We work month-to-month after an initial 3-month minimum to see results. Marketing takes time to build momentum, so 3 months lets us implement strategies and start tracking results. After that, continue if you're happy. No lock-in contracts because we earn your business every month through results. Most clients stay 2+ years because it works.
Can you help with our website?
Yes! We offer website audits, redesigns, and ongoing optimization. Most logistics websites need work—slow loading, poor mobile experience, unclear CTAs. We create conversion-focused websites that rank well and turn visitors into leads. We handle technical SEO, content, forms, chat widgets, and integrations with your TMS/CRM. Or we can optimize your existing site.
What results have other logistics companies seen?
Typical results after 12 months: 150-300% increase in organic traffic, 50-100 qualified leads per month, cost per lead reduced by 40-60%, conversion rates improved 2-3x, 3-5x ROI on marketing spend. One Melbourne freight company generated $480K in new contracts from SEO. A Sydney 3PL reduced Google Ads costs 70% while tripling leads. Results vary but we focus on quality leads and revenue, not vanity metrics.
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